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Meet Janet Callaway by Jim Peterson
Ever heard of Janet Callaway? Unless you are part of her downline I doubt that you have had the pleasure. She is a self styled network marketing personal coach. She teaches, trains, motivates and enjoys working with her downline, and some lucky crossline adoptees, personally.
Janet is like a lot of home based business owners who discover networking through a fabulous product experience and then become industry evangelists. When I say industry evangelist I mean someone who believes in the industry, studies it and spreads the message by word and deed.
The word that she spreads is retention. Janet, like many other leaders in the industry realizes that retention is the backbone of our business.
What has retention got to do with network marketing sales? Retention, as it relates to network marketing, is like brand loyalty in mainstream marketing. Major mainstream companies spend millions advertising their products in order to establish brand recognition. And then they spend millions more attempting to establish brand loyalty. Every time you buy, they want you to buy their product.
Network marketing companies don't advertise. They pay independent distributors, like Janet,[link widoczny dla zalogowanych], to spread the word about their products. The network marketing company relies on the individual distributor to tell the story about their product or service. Unfortunately, most distributors don't realize that in the network marketing industry the products are not the issue, the industry is the issue.
Here's where people like Janet come in. They teach their downlines about the industry as well as how to share the products as they build a business. Even if a new distributor has some success selling products, if they don't know how to build a networking business based on personal loyalty and industry credibility, they will most likely end up leaving your company looking for the next magic bullet. Retaining distributors and their customers is what network marketing personal trainers do for the industry.
While you need a great product and a great company without a business system that you can share with your downline you will not enjoy the retention that ensures the residual income that makes our industry so attractive.
So, you have a system. Why is a personal coach so important? We are all different. There is no ��one program fits all. �� We have different goals, are motivated individually,[link widoczny dla zalogowanych], react to situations based on our unique personality. A personal coach works with you to develop a system that will take our individual styles into account yet that can be duplicated.
As an example Janet teaches 4 simple steps to success:
The first step is to articulate and commit to writing your commitment to success. What are you willing to do to attain success?
The second step is to write down the reasons that you want to be successful. Very important.
The third is to layout out your specific plan for success. What is your step by step agenda to accomplish the things you are willing to do in step #1 above?
The fourth step is to commit to be accountable to someone as you implement your plan.
Sounds pretty simple and it is, however, you would be amazed at the people who jump into our industry without a plan or a coach,[link widoczny dla zalogowanych], fail and blame the industry, their sponsor, their friends and family who would not listen to them, etc.
My point here is whether you are an experienced fabulous recruiter or new to the industry you want to meet a Janet Callaway, if you want to experience retention and get off of the endless recruiting treadmill. I did,[link widoczny dla zalogowanych]!
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