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 Wysłany: Pon 18:09, 14 Mar 2011 Temat postu: moncler kids 0643 |
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Cerebral Retail: The Psychology Of Design
The experimental psychologies at work in the field of retail design are fascinating to the laymen and specialist alike. The position of room dividers, colour of display panels, product placement and so on can be utilised to encourage customers to behave in a certain way. For example, supermarkets place the most popular products (household essentials etc) at the back of the store,[link widoczny dla zalogowanych], necessitating customers walk past less popular or non-essential items in order to reach them. Recent research backs expert claims that around 50% of supermarket purchases are impulse/non-essential buys based largely around simply spotting an item and popping in the trolley.
Cultural norms also have a role to play. For example, the side of the road a nation drives on dictates their directional habits within a store environment. British and Japanese folks go left,[link widoczny dla zalogowanych], Americans and Koreans head to the right.
Alongside the psychological ramifications of positioning (room dividers urging customers a particular way, product placement etc) the implementation of colour psychology as a retail tool is one of the most interesting concepts to consider.
Colour association is nothing new red means danger, green means go etc. An individuals reactions to certain colours cannot be considered. Retail design doesnt cater to the individual,[link widoczny dla zalogowanych], but to a particular target demographic. Group reactions (e. g. the prevailing instinctive reaction to a colour) can be utilised to tailor a retail space conducive to differing aims. For example, including a lot of red display panels and posters during sale season conveys urgency Come into our store now! Buy quickly before its all gone! A simple trick but an effective one nonetheless.
Creating and expertly using colour and design psychology within a retail space can evoke differing emotional responses from customers calmness, urgency,[link widoczny dla zalogowanych], intimacy, excitement they can all be simulated via the creative application of in-store design resources.Topics related articles：
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