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Apple Ipad Continues To Pummel Traditional Print Media
March of the iPad continues. According to results from a survey released today by the Donald W. Reynolds Journalism Institute (RJI), Three-quarters of respondents spent at least 30 minutes a day consuming news on their iPad,[link widoczny dla zalogowanych], and nearly half said they spend an hour or more.
For traditional media its a good news/bad news story.
On the one hand,[link widoczny dla zalogowanych], the print business continues to get pummeled. A high fixed cost business model, it was designed for the good old days when many a movie would feature a spinning newspaper,[link widoczny dla zalogowanych], Extra! Extra! Read all about it Today, that iconic image should very well may be a spinning iPad. But the silver lining for publishers is that consumers appear willing to digest increasing amounts of news on devices such as the iPad, perhaps indicating a future revenue stream to replace the evaporating print subscriptions. Maybe. Remember this is a generation built on free information, and the world of the freemium.
According to the survey, keeping up with news and current events is the most popular use of the Apple iPad.
The findings indicate more than half of print newspaper subscribers who use their iPad at least an hour a day for news are very likely to cancel their print subscriptions within six months. However,[link widoczny dla zalogowanych], that decision could be influenced by several factors especially price, which was mentioned most often.
Of the more than 1, 600 survey participants:
Three-quarters of respondents spent at least 30 minutes a day consuming news on their iPad, nearly half said they spend an hour or more.
iPad users are predominantly well-educated, affluent men between the ages of 35 and 64 who tend to be early adopters. A positive iPad reading experience is influenced by age and traditional media habits. Overall satisfaction and time spent with the iPad is very highToshiba pa3536u-1brs Battery |laptop batteries |
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