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Wysłany: Wto 6:32, 15 Mar 2011 Temat postu: shoes pumas 8888 |
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Organic Versus Pay Per Click which is Best?
This is an old question which has been around for a while now and I don��t really think there is a definitive answer. So instead of siding one way or another I will list some benefits of both and you can decide for yourself. ,[link widoczny dla zalogowanych]
Speed of Results
PPC �C as for speed of results ppc (pay per click) must be the best choice as the results are almost instant you can have a ppc campaign up and running in a matter of minutes.
Organic Results �C Organic results on the other hand can take up to six months before you start seeing results on the search engines so if your website is needing to see quick returns then this method would not help to that end initially.
Cost
PPC �C Pay Per Click is a relatively cheap form of advertising but isn��t free. You bid on keyphrases and only pay when someone clicks on your ad but in the wrong hands or if you don��t keep an eye on it can become very expensive.
Organic Results �C I would have to say on cost this is the cheapest way to get results. People think that SEO is expensive but if you actually weight up the costs and compare it to other forms of advertising you will find it��s far cheaper and far more effective. You can do this yourself for free but I would recommend you use professionals who know what they are doing as this will save a lot of time.
Quality of Traffic
PPC �C Only 20% of searchers click on pay per click ads but the quality of traffic can be better in some instances. For example if your ad is on page two of the search results this funnily enough can result in better quality traffic to your website.
Organic Results �C Now if you appear in the first page of organic results then you have 80% of the market looking to click on your listing. If you get your keyphrases right then this can be very targeted indeed.
Incidentally if you��re looking for advice from a white hat seo company that only ever follows ethical seo techniques then I would really recommend this company. As I have used them and been extremely happy with the service.
So in summary I would recommend doing both. If your company needs quick results then start a ppc campaign while also doing SEO. Once your SEO starts to yield results in a few months then you can cease your ppc. At the end of the day SEO will bring you traffic for years to come but ppc��s traffic stops as soon as you stop the campaign. The choice is yours.
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