000 students Sassoon courses

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Hair stylist 30 years experience in training and education, is a recognized authority of the professional salon and school education. From around the globe Institute for beginners and professional salon hair stylist, begin to participate in the training courses Sassoon proud. Each year, over 15,000 students Sassoon courses, learning, research, and experimental ideas and technology, with its business in future or make the existing business more successful. In addition, more involved in more than 250,000 hair stylist Vidal Sassoon in the Far East region, the Americas and Europe organized by the Hair Show and Hair seminars. Sassoon hairdressing education rooted not only attach importance to action, while further face to face with top designers around the exchange of views, is an endless supply of reasons Sassoon creative. Lundun Sha Vision Institute of Education map (\>
lost a large part because the potential demand of the customer or the customer to determine the characteristics of their own is unclear. Customers clearly do not want a perm, but insist on selling perm; obviously customers do not want hair care, hair care is hard to render. If the customer wishes to determine the error, the failure rate will naturally increase.
Therefore, when designers do before selling, may wish to think about what kind of customer acceptance of higher qualities, what types of customers more willing to be the designer's recommendations into account, this way, design division will reduce the chance of setbacks, the natural self-confidence will gradually recover. Take the hair to examples, the customer will do about hair care in several ways. In general, like to care about the quality of people who have more taste to compare because of the problem of hair conditioner to accept the concept of time, so the customer demand for this type of hair, a relatively high success rate of natural . In addition, customers will be vain because we have done hair done (if not feel that they do, they can not keep up the trend), so customers have to say a few words for such as you have people walking in front of the trend, certainly would not miss the newest hair is equivalent to the concept of health,[link widoczny dla zalogowanych], will easily be accepted.
salon often complain about the boss or director, store protection, dye and other low value-added performance, especially in product take-away, it is pitifully low. Why take away sales of salon products so low it. Because most of the boss or head of all that, the product of education is the responsibility of manufacturers, product knowledge as long as employees know that you can, your boss or supervisor know but not so important. Thus, if the employees in the sales product setbacks, the boss or supervisor will not be able to promptly resolve the problems encountered by employees, and vendors who they can not always stay in the business field, and had to come to the end product unmarketable. This is the company often receives complaints salon owner and director of product difficult to use,[link widoczny dla zalogowanych], not effective, or to a group of designers to sell products only used as a reason, but mainly due to reluctance to accept a new product.
In addition to the boss or head outside for this reason do not understand the product, designers are often selling products self-centered, forget standing in the position of the customer think the customer needs, the result is blindly demand products The advantages and characteristics, and that it fails to pique consumer interest, but also other factors that products can not sell out. Therefore, if the position from the customer, thinking the customer demand for the product, thereby providing customers with immediate needs of the product,[link widoczny dla zalogowanych], I believe customers are generally acceptable.
have to use any hair products, especially female customers. But most people are to department stores, supermarkets, or where to buy hairdressing products firms, few take the initiative to purchase professional salon. The main reason is that television ads that keep on emerging. In fact,[link widoczny dla zalogowanych], strictly speaking, bought the ads for the product is almost equal to the advertising companies. Another point is that the reason why advertising products advertising,[link widoczny dla zalogowanych], it is hoped to quantify the demand, so product design is consistent with the premise that most people's needs, it is difficult to do with the sales of professional salon products, can be produced due to the different needs of customers targeted products to meet our customer's needs.
But why customers will ignore these professionals are salon professional products recommended it. Very simple, it is rarely open most of the salon staff explain to customers recommend professional products, as well as the fact that many of the salon staff just let our customers know that the reason to buy professional products and benefits, in fact, this is not enough. In addition, should a professional image in the minds of customers, so customers know that only true professionals is the voice of professional products, because customers are not professionals, not to judge their own hair and understand the current state of hair, so it will not know what is right for their own products. But how to make customers aware of its own is not a professional, can not determine the hair, which can operate from the usual process and talking with customers between the words to reflect. For example, the usual guests to store shampoo, you can help the guests to do the first inspection of the scalp and hair,[link widoczny dla zalogowanych], and then specify what guests shampoo, hair dye and to convey some of what sort after hot after some common sense care. As a result, customers of the store will have convinced professional knowledge.
to understand a lot of expertise, product knowledge, after the designers are still many market failures in the field. Sometimes not only the idea of intentions can not be recommended for customers to accept, but let the customer resentment,[link widoczny dla zalogowanych], resulting in misunderstanding, even worse, the designer would consciously hurt pride, and finally turned into a little less to do wrong, do not do well, get back negative . So to solve this question, it is not difficult,[link widoczny dla zalogowanych], since the main crux of the gap between knowledge and experience.

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