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Research and Analysis Services from Edataindia
Data analytics uses scientific tools to analyze data in order to draw conclusions. Almost all industry verticals are using data analytics as a tool in order to make better business decisions. Often data analytics is misunderstood as data mining but focus and purpose for both are different.
While data mining is all about sorting through huge databases in order to set up hidden relationships and identify patterns which are not revealed, data analytics focuses on obtaining conclusion.
The science of Data Analysis is generally divided into:
Exploratory data analysis: where new features in the data are discovered.
Confirmatory data analysis: where existing hypotheses are proven true or false.
In order to draw conclusions from non-numerical data like words, photographs or video, Qualitative analysis is used..
Data analysis techniques are useful for virtually any business to gain greater insight into the trends within their business, their industry,[link widoczny dla zalogowanych], and their customer base. Data analysis is also used to determine whether the systems in place effectively protect data,[link widoczny dla zalogowanych], operate efficiently and succeed in accomplishing an organization's overall goals.
Customer Loyalty, Partner Relationship Programs,[link widoczny dla zalogowanych], Sales Programs generate huge volumes of data. Data Analytics ensures proper analysis and helps to get analyzed information to the most critical points of business process.
Some of the examples of industries which use data analytics to draw facts and conclusions are banks to analyze withdrawal and spending patterns to avoid fraud, call centers for CRM analytics,[link widoczny dla zalogowanych], ecommerce companies or online stores to understand navigation patterns to understand which customers are more likely to buy a product or service. This will also helps to keep a track on the competitors website like what discount they are giving to the customers.
Many retail companies run customer loyalty programs for their customers which generate huge sets of data which is analyzed by the analytics to track most valuable customers understand their behaviors and accordingly modify the communication strategy. eDataIndia could be very useful for you to provide data analytics, data mining and web research services. Do contact us through live chat or email at info@edataindia. com
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