mac lipstick Local Search Ranking Factors Local SE

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4.40
high importance
(↑ 0.55) 0.90
high agreementGeneral Importance of Claiming Place Page / Local Listing

Brian Combs - It's simple, if a listing doesn't exist,[link widoczny dla zalogowanych], the search engines can't return it. And with Google particularly, claiming a listing is one of the simpliest , highest impact things you can do.
Paul Jahn - It makes sense to do this in the first place. You might already have a high listing, but verifying it solidifies this.
Erik Whaley - In the hierarchy these search engines create, claiming your listing reigns supreme followed by a trusted feed and then all other 3rd party data.
Shagun Vatsa - Claiming a listing is definitely one of the most important ranking factors. It allows full control of the listing including the provision of local analytics. It also avoids a listing from being hijacked which results in representation of inaccurate data.
Mike Belasco - While certainly is not neccesary to claim your listing to achieve good rankings, it is a really good idea especially in tough markets .
Andrew Shotland - If you haven't already claimed your Google Place Page WTF are you doing reading this? Close the tab, head over to Google and come back when you have learned to walk the rice paper without breaking it, grasshopper.
Matt McGee - Claiming is the right thing to do, but building out your profile with great information is what helps rankings.

Tom Crandall - Claiming or creating listing (s) in Google Places does two things. First, it tells the search engines that they have the most accurate and up-to-date information about a business location. Second, it gives the business owner an opportunity to out-rank competitors by optimizing their business listing for targeted keyword sets and geographic areas.
Mary Bowling - One of the most important factors in ranking, although unclaimed listings can and do rank well due to other factors. In addition, you should claim your listing so that you can control much of what searchers see about your business,[link widoczny dla zalogowanych], rather than letting others control it.
Ian Lurie - While claiming your Places page can help a little, it's more about control than ranking: By claiming your listing, you protect yourself from someone else claiming it.
Mike Ramsey - Claimed listings give you the ability to make corrections and expand your category choices, which is extremely crucial to utilizing your listing's potential.
Miriam Ellis - You'd think I would give this a 5, but there are just too many 'strange' instances of non-business-owner-generated,[link widoczny dla zalogowanych], unclaimed listings outranking owner-created, claimed ones for me to feel that Google has yet to weight this quite as you might think they should.
Dave Oremland - In the absence of other claimed listings it helps. In general if there is significant effort at optimizing with significant citations and other user generated content I don't think any of these characteristics have significant weight. Moreover if there is significant competition with well supported places pages that have significant citations, any one of the below characteristics will show minimal impact.
Aaron Weiche - This is the base you need to start with to build a strong local search presence. Claim your listing as the start to your efforts of ranking.
Tom Critchlow - Making sure your listings are claimed and verified is really crucial to ranking well. Not only claiming the listing but ensuring accurate and complete information will give you the best results, Google in particular is always looking to reward accurate and complete data
Steve Espinosa - You can definitely rank without claiming your listing, most listings are unclaimed, but the stuff that happens while claiming it are the first steps to acheiving success.
Mike Blumenthal - There is no proven correlation between rank and just claiming but many things affect ranking flow from the claimed listing. There is also definite and strong correlation to peace of mind! Controlling your information rather than letting the general public is a critical foundation.
Martijn Beijk - Considered the most important step.
John Biundo - I see claiming as separate from creating. And in fact, a places page may exist for your business without you having done anything, as a result of Google aggregating data it gets elsewhere. The key thing, I think, is to a) ensure that a single, accurate version of your Places page exists; b) verify it. The distinction I'm drawing is that you don't want to create one that might conflict with (duplicate) one that already exists. If one exists, you * may * be better off claiming it, than creating an original. The nuances of how Google collapses duplicates is quite arcane , and it is quite easy to create a duplicate Places page inadvertently. Doing so can definitely hurt you, in a manner that is very analagous to the way duplicate content can hurt you in web search (ie, by diluting off-page factors like web references, reviews, etc.)

Ed Reese - Claim your listing,[link widoczny dla zalogowanych], people! While this is no guarantee it's the closest thing I've seen to it out of the gate. Yes, I've many unclaimed listing outrank claimed ones. In non -competitive verticals I've seen this alone improve rankings dramatically in an afternoon.
Steve Hatcher - Without claiming a listing you cannot further optimize it
Dev Basu - Claim your listings not only for ranking purposes, but also to gain control over your data and prevent hijacking of your listing.