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So what are we going to do about it?
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This web stuff can be a lot to take in. If you've got a question,[link widoczny dla zalogowanych], we can help!
The search engines send a "spider" (it is the World Wide Web, after all), or a "bot," to travel through the Internet via links and gather information. The spider reads your site, tells the search engine about it, and your site is on its way to being ranked. For the most part, it's that easy.
We'll put your site through a four-step process. First, we'll research your company. We want to know the ins and outs and all-arounds of what you do. Then we optimize. This could be anything from little changes, to shiny new content, to improved navigation; whatever is best for your site and your expectations. Then we wait. We perform analytics to see how our changes have improved your site and your sales. Once we've tracked the results, we'll return to the site to adjust and fine-tune everything. What you get is a website that is hard-wired for marketing success.

When we first started with The Karcher Group, we said we'd give SEO a try and to tell you the truth we've seen results that really suprised us.
What's SEO going to cost me?
Are you Google's type?

Next Step:
What determines search engine rankings?
The Internet, if you haven't noticed, is getting a bit crowded. A Google search for the keyphrase "web marketing" for instance returns over 100 million listings. Coupled with the fact that 80% of web searchers don't click beyond the first page of results, it's clear that Search Engine Optimization (SEO) is a must. Unless, of course, you enjoy Internet Oblivion (also known as Page 24 of the Google results).

SEO is the art and science of increasing your website's rankings by making your site more attractive to the search engines. This will in turn give you more exposure to potential customers. What exactly does Google find attractive, you ask? Forget all those surface-y things like beautiful design or flashy videos. While your visitors might like those things, Google's only attracted to your site if it's filled with great structure,[link widoczny dla zalogowanych], programming, content and links. That's where we come in. We know how to whip your site into tip-top shape so that the search engines find it downright irresistible.

Like any good investment, SEO will pay for itself in the end. Our SEO team is chock full of experts who know how to drive qualified traffic (the traffic that wants what you have) to your site. We'll track our efforts and their results to provide numbers-based data so you know exactly what SEO is doing for your sales.
Check out our SEO case studies or get a free SEO analysis of your site now.
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Be careful, though; if your site is programmed or designed incorrectly (with issues such as improperly built or implemented Flash elements for example), this can cause problems for the spiders and bots when they're trying to read your site. This becomes your problem when your site isn't getting rankings. If your SEO firm also knows their way around the programming of a site (like us for instance), these issues won't happen.
In the end,[link widoczny dla zalogowanych], what other marketing tool offers an average cost per lead of $0.29? (source: Entrepreneur Magazine)
Search Engine Optimization Does your site stand out in a crowd?
To sum up: The web can be a dark, lonely place. Through SEO, you have the opportunity to increase your online visibility, traffic, leads,[link widoczny dla zalogowanych], and ultimately, sales. But first you need some rankings...