trend24ro
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Dołączył: 11 Lut 2011
Posty: 160
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Skąd: England
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 Wysłany: Czw 5:18, 10 Mar 2011 Temat postu: A big part of his job is instinct purple ghd |
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A big part of his job is instinct
But he feeds his instincts by saturating himself 24/7 with cues from the world at large. That means lots of travel (yes,[link widoczny dla zalogowanych], to Paris,[link widoczny dla zalogowanych], London and Milan), shopping and media consumption. Or, as he put it,[link widoczny dla zalogowanych], what most people do for fun.
A short attention span and a fascination with change helps,[link widoczny dla zalogowanych], too. "I'm very easily bored,[link widoczny dla zalogowanych]," Wolfe said.
Kathryn Novakovic, the director of fashion marketing for Cotton Inc., a not-for-profit trade group, also pays attention to the music world, since stars – think P. Diddy and his clothing line, Sean John -- can establish brands very quickly.
Reporting, writing, public speaking and sales skills are essential, since presenting analysis to clients is part of the job.
Trend analysts can work for forecasting firms, of which there are only about a dozen worldwide, Wolfe said.
Or they can work directly for fashion retailers, design houses and clothing and shoe manufacturers,[link widoczny dla zalogowanych], which often have their own in-house trend teams.
The likelihood of making six figures is greatest for the stars of the forecasting firms. But if you're not one of those stars, don't expect a lavish salary.
"You don't have to pay a lot until someone becomes an outstanding talent," Wolfe said.
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