ferrari puma 0Puma ads in Runner’s World iPad app

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When users prescene the issue, there is a Puma banner on the peak, of the screen. In addition, Puma is running full-page ads throughout the magazine.
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Tags: iPad application,[link widoczny dla zalogowanych], mobile, mobile commerce, mobile marketing, Puma, Rodale, Runner's World
Here is a screen grab of the Puma site when utilizers are redirected:
Rimma Kats is editorial assistant on Mobile Commerce Daily and Mobile Marketer. Reach her at [link widoczny dla zalogowanych].
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November 27, 2010

“The iPad is a different medium so we’re looking forward to reaching the consumer that we potency not be able to reach with the print or online product,” Mr. Greene said.?”Obviously we want to appeal to our core audience, but also reach new consumers that hadn’t previously been exposed to our content.”
Here is a screen grab of the ad:
This is Runner’s World fourth application from the brand and the fourth Rodale title to enter the iPad market.
Welcome to Mobile Retail News. Skip directly to: main content, navigation, search box. Mobile Commerce Daily Newsletter signup for latest news Submit Home Classic Guides Mobile Marketer Webinars Advertise Search Home >> Advertising, Featured,[link widoczny dla zalogowanych], Media >> Article: Puma ads in Runner’s World iPad app redirect users to mobile store Email this Print Reprints ARTICLE TOOLS
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Runner’s World is component of Rodale Inc. a media company dedicated to the health and wellness of the individual, community and planet.
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Here is a screen grab of the banner:
When users click on the ad, they can watch videos and view slidedemonstrates.
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“We’re providing advertisers a opportunity to enhance their content and this gives them another opportunity to reach their target audience in innovative and engaging steps,” said Warren Greene, brand editor at Runner’s World, New York.
Users can also view bonus pboilingos.

Puma?is a sport vitalitystyle company that designs and develops footwear,[link widoczny dla zalogowanych], apparel and accessories.
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Rimma Kats, editorial assistant at Mobile Commerce Daily, New York

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