ghd hair products Hair salon customer management a

Welcome3

Hair salon for a customer management method to collect information

customers come for the first time, customers should do the basic file, but many customers do not want to fill, hair salon can tell the customer the benefits of complete files, such as: Your hair, your face, the design style, Hairdresser of the operation, to assert quality of the mode, obviously the next service time, tell the customer the greatest benefit is that you will be tracking services, special needs made it clear that customers will call the customer birthday you will be free to enjoy the service. So that customers usually fill out the \

Second, keep in contact with customers

businesses says it will do is the basic business requirements, customers can call or send birthday cards and show care and hair regularly send the latest information and data store activities. In addition, if presented in a special holiday gift, the customer will prepare a sense of warmth, virtually closing the store with customers feelings and communication. Activities during the discount, shall promptly notify the customer.

three master customer psychology

to master their customers have to understand psychology, in addition to communicating with customers at toil, but also through the comment cards to investigate the needs of customers.

fact, the general mind of customers all want the same price, get the best service. Fade in consumer culture, especially in mature and growing recognition of customers today, people's ideas from \The pursuit of beauty, no longer limited to simple techniques in the past services, they also hope to get hair knowledge. Furthermore, young women seeking spiritual comfort proclamations are revolution trend, the older the woman, the more view about flat over the quality of life, for women of different ages, the operator shall agree the program to cater to different customers.

If you do not understand the motivation for the customer, through questionnaire survey to find out the restaurant to attract customers to the Department, and the direction of future efforts should be crazye.

Fourth, to prevent and abate the loss size of losing customers

hair salon in efforts to improve its relationship with customers, supply customers with satisfactionory services, customers will be treated as general customer satisfaction, this is an overall guiding ideology. Some excellent, pioneering a strong hair salon is struggling to form a firm contract with the customer relationshipship and loyalty. The past, many salon customers are alsteps treated casually, as many customers to shop only attracted by its reputation, so store managers simply do not pay attention to internal and external decoration, and no excess product, or technical support, quality of service requirements have also been reduced natural . This is the increasingly fierce contest in the market today, is very dtemperous. If: Your hair salon can be the loss of 100 customers a week, at the same time receive an additional 100 customers, maybe you believe that sales are still satisfactory. But this is only a \100 new customers must be put into advertising, promotion, profit sharing and other activities for the job so that inhalation is much higher than the cost of new customers and old customers to the extent of profit sharing once again. Therefore, the lower the loss rate of lost customers, our management has become an important section in the customer.

To reduce this loss, there are four steps:

first step, the determination of the maintenance rate of hair salon, for a magazine is concerned, it is re-subscription rate, for a university is nexused, it is the first year to second year retention rates, or class graduation rates. For the hair salon, the customers keep returning is.

second step, the hair salon to learn more about the various factors of loss caused by the customer and to identify aspects that need to be improved. For those who left the region or out of the scope of the business customers, we can not do anything, but for those who have poor service, inferior products, pricing and other reasons to leave the customers high, hair salon should be alert. Hair salon should make an analysis of statistics, to reflect the loss of all sorts of reasons the percentage of customers.

third step, the hair salon should be estimated as the unnecessary loss of customers, loss of profits caused by how much. The case for a single customer, the customer life cycle, as revealed by the case, that customers continue to lifetime consumption due to the formation of the profit can not be estimated.

fourth step, hair salon needs should be calculated how much lower the cost of loss rate, as long as less than the lost profits, hair salon should pay this fee. Few can keep the profits of the old customers, it is worth doing.

five, creative advance of customer

creative evolution and operation of projects, service etiquette, is a hair salon permanent survival of cjeopardize. The hairdressing market competition, if only passively wait for customers to come, there is no new technology, quality service, is likely to be actively explore the source of the peer share the market, so the best way is to take the initiative to create a shop inside and outside the style, to seize more customers. And to develop new customers, you must master the cutting-edge technologies and services, according to technology, service and store the image of open source development of the three elements of the plan.

First, the use of store activities to attract customers, the survey found that, after the closedown friends and relatives and that the ratio of the salon's customers higher than the newspapers, TV, flyers and other advertising manner that the ratio of . \Also try to meet the needs of customers, so that he felt the friendly service staff. Attention outside the shop \

Second, the organization customers. Many savvy salon owner with customers build a large membership organization system, in addition to in-store services, also held the beauty, hairdressing, clothing and other basic knowledge of professional seminars and consultations. So that customers can receive new information regularly. This is a very good way, as organizations, customers can be divided into: the establishment of the general membership, VIP membership, introduced card member, beauty, hairdressing study membership. Operators can shop according to their need to adopt for their own shop to plan the implementation of the organization.

Third, the use of introduction, presentation cards. Another creative way to develop the customer is the use of introduction, recommended cards for distribution to customers inside and outside the shop, for presentations and bring new customers and old customers to offer a little gift or provide a service free of charge to him. For old customers to try new services can be appropriate to point of interest. This can increase customer base, while helping to build a good image store.

Fourth, customers take full advantage of the geographical map. Because customers come from all directions, so we have to clear grasp and understanding of their customers have come from and where, sometimes from different customers. And the number is quite poor, then we can use geography to find out the reasons and subtleties of the. Customers may wish to produce a geographic map, the first shop to prepare their own as the center of a map to their shop on the map as the center, draw a radius of 100 meters, 300 meters, 500 meters, 600 meters of the circle. Then marked on the map the customer's address. For the special member, also marked its location in a different color. Finally, mark the other beauty salons,[link widoczny dla zalogowanych], hair salon locations. A customer geographic map is complete. We can clearly see that the distribution from which to conduct the research measures. If the customer focus in the ordinary apartment, the requirements of the store will not be too high; if customers come from the exclusive residential area, in the decor, the service should be more than some effort. If the source of customers less, probably because advertising is not enough,ghd straighteners Ryan Singel Wired Wiki, transport facilities, nearby shops more competitive, look for a solution should be based on different situations.

six, stable source

Generally, beauty salons, hair salons are closely integrated with its geographical location. As long as the planning, pricing is correct, around 70% are residents, 20% of other links with the surrounding dwellers. Good hair salon can be done to stabilize its 90%. According to a survey, each salon has a 10% avefury annual customer loss. If the hair salon can not be fixed in time, so long, hair salon's manner may be a crisis, the performance will drop. We must first understand the reasons for customers to reduce, and then develop strategies to add new customers.

hair salon pay attention to using good idea to keep people, keep people feeling the most important point is that emotional investment. For example: hair salon equipment a few umbrellas available to the guests when faced with rain. According to the survey 99% of the guests were to return an umbrella, but also have umbrellas all the time \

addition to master the psychological fixed, the store location and where the customer requisition, we must pay attention to. Therefore, the operator should deviate with the surrounding environment, timely adjustment, change their management strategy.

seven high level of service provided

to provide customers with high quality, high level of service, is to manage the customer and improve the performance of the necessary means to hair salon.

1. Training expert hair stylist

many salon owners often complain about the loss of customers too much, according to the survey found many consumers, the professional hair stylist for a lack of trust in technical knowledge, combined with relaxed hair salon itself-job training for employees , they can not retain the knowledge of those trendy and hair important customers.

this situation, experts suggest that managers may wish to put some in the store newspapers and magazines related to fashion and professional books, usually the staff training purposes. At the same time when customers will be interested in a look at him. After checking in, or by asking the way, get his hair want knowledge, you can also learn more about professional hair stylist is consistent with its meaning. If the hair salon hair stylist for fashion clothing, color, style, makeup and so there is no concept of beauty, how to present the whole of it for customers? Therefore, have a wide range of knowledge is a prerequisite for hair experts.

2. Hair consultation to establish the overall system

for the average hair salon, in addition to hair design, whether to provide information on clothing and other aspects of the consultation? The result: the answer is \

Thus, hair salon in the provision of appropriate supporting data, is still not active and initiative. Please note that observation, the establishment of advisory system, hair salon, like its business, with customers is more stable and solid, and confidence in the store obtainting more and more customers. In addition, customers more and more professional, more trusted hairdresser, so a lot of good owners, the small salon professional knowledge of curriculum change as a simple presentation to the customer, let the knowllimit and the latest hair trends for some knowledge and understanding , so that many customers are satisfied.

3. Customer Education

been likened to a hairdresser goods, customers of the service he is a salesman of goods, if the salesman can not grasp the characteristics of the goods, then how can to sell it? According to the survey found that 52.2% of consumers like best professional knowledge, and can provide advice hairdresser. Of procedure, we must train the customer into a certain professional knowledge. Thus, when the customer and his friends chat, more publicity right hair knowledge, and as a result make a rough diagnosis of their family and friends, as good or harmful hair, dandruff causes too much, the effect of hot plasma, etc., under the he introduced, but also attract a lot of customers for the salon, and because customers have become professional, and the store will be more dependent.

eight customer satisfaction survey

1. Establishment of complaints and suggestions system

customer-centric organization, should be established to facilitate the customer to pass on their suggestions and complaints about the system. So many salons are to provide customers with the appropriate form, to reflect their good and evil, and some open up a \This information will render you many, many ideas, and make you more quickly resolve the 4b8ac692d467afb82baneful evil2afc29d998e1.

2. The establishment of customer satisfaction surveys

as a hair salon, do not insist the establishment of the complaints and proposals system, we can fully understand the customer's satisfaction and dissatisfaction. Hair salon in a large survey found that, when a customer is not satisfied with their poor service, there will be the folloearng reaction:

70% of consumers will be spending somewhere else;

39% of people show to complain too much trouble;

24% of people will tell other people not to enjoy this salon services;

17% of people will call complaints;

9% of people will face accusations of poor service dissatisfaction.

These results suggest that those who provide poor service leaving customers dissatisfied with the hair salon, will undoubtedly lose customers. If there is such an business, \Therefore, the hair salon can be measured by customer complaints and suggestions to the satisfaction. Customer satisfaction can be measured in several ways. You can direct questions, you can also develop customer satisfaction surveys.

customer satisfaction data in the collection, ask some additional questions to determine customer consumption intention is very helpful. If a high degree of customer satisfaction, consumer desire is usually the case will be high. The hair salon is concerned, determine customer preferences and to introduce a good service to others is also very useful. Good hair salon excellent reputation that is architecture a high degree of customer satisfaction.

3. In the determistate of customer satisfaction in some of the reflections

when customers evaluate service salon, we should recognize that understanding the deviateent customers. When two customers are \

short, to remind Salons note: If customers know your store will use various methods to satisfy the customer, this is very dangerous, even if some customers satisfaction, may also reveal strong dissatisfaction, in order to gain hair salon for more profit sharing strengths.

nine, the correct handling of customer complaints

Matsushita said: \Handle customer complaints, often can help us find new sales opportunities.

from a company when customers receive good service, and provide satisfactory products hair salon will naturally won customer loyalty?? recognized consumer brand. When customers recognize the tendency to form consumer brand, the hair salon profits indispensable. In fact, customers will complain about all the customers constitute only 5% ~ 10%. However, a very dissatisfied customer, dissatisfied will tell his friends around. Therefore, if handled properly customer complaints, hair salon will lose a lot of customers.

salon handling customer complaints, should adhere to the following three principles:

1. Passion

customer dissatisfaction and a harsh word to say out of all their grievances to clear half. The hair salon's employees, regardless of how much his grievances, then a terrible, to be warmly received.

2. Listen
Do not rush to interrupt

customers, to defend themselves, that is like fuel. 80% of the time to be used for listening, seriously consider him the real purpose of this complaint and he has to get the answer.

3. Timely resolution of

irrespective of all adweared should be rehandled soon, even if only a small character.

ten, self-diagnosis

previously described in detail management should pay attention to, in the implementation of a few months later, the review should be resceneed to see if OUR shortcomings in customer management, whether the improvement in ranks for themselves, they can Hair advice for popular information, customer trends, etc. to check the information, you can get a multiplier impact. Detailed project can refer to the following table.

number

diagnostic items

whether a plan is in accordance with customer service and management

2 is to ensure control of customers within the restaurant business

3 is able to handle at any time the chance to listen to customer comments

4 whether to customer classification, to make promotions

5 is due to review the service quality of customer response

6 whether there will be new customers to fixed customer awareness

7 are held regularly for special offers to customers

8 is made according to customer lists to track the effects of publicity

9 is reflected in the collection of a variety of information and purchases, sales

10 hairdressing information exchange with the manufacturer if

11 whether the investigation on competitive advertising content store

12 whether there is dedicated to the management of customer complaints

13 is to trace the factors for customer complaints

14 for the effect of store activities, whether sought the views of staff

15 whether the information on other popular