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Dołączył: 04 Sie 2010
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Wysłany: Nie 13:45, 20 Mar 2011 Temat postu: Personally visited a full analysis - choosing the |
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order: glasses retail operations is an extremely complex system, involving professional optometry, lens processing, contact lens fitting and after sales service. Although franchising has become common practice glasses, but there are still many practitioners of the lack of optical experience in relevant aspects can not continue to operate. To succeed in franchising business in need of special attention to the following matters. Election joined the chain of glasses can be said, joined the chain of optical shops almost every year to re-shuffle. Therefore, the choice to join optical shop, be sure to stand the test of the market: chain management system has at least 5 years. To examine the integrity of franchisees, management ability, education level, the most important is that franchisees operating philosophy must be consistent with the business. But also have experience in the eyewear business; if it is entrusted with the operation,[link widoczny dla zalogowanych], and there is no need closer examination; and directly involved in the operation, the choice will tend not to join the industry engaged in glasses,[link widoczny dla zalogowanych], because there is experience, it is difficult to change the original current business model and recognized franchisors. Higher chance of success requires greater glasses industry started going to start on the people, joining is really a shortcut to success. According to the survey,[link widoczny dla zalogowanych], to find a certain shop experience, and the glasses of a certain size or number of stores at least five years the development of the headquarters of the chain a competitive brand,[link widoczny dla zalogowanych], have more business protection. Some of the emerging alliance system, in the eyewear industry,[link widoczny dla zalogowanych], the market itself, the development time is not long enough, have not been testing the market, the customer's spending habits have not yet formed, likely to cause the illusion of being prosperous. When you select the brand vulnerable glasses chain, although you can pay less franchise fee, but you could enjoy the Headquarters resources and help less; many things depend on your care, competitiveness naturally weak. Competitive glasses chain brand, joining requirements are naturally high. But to understand that the more rigorous conditions for joining the brand glasses chains tend to have more complete franchise system and stronger financial resources and strength, rather than have the ability to ensure that franchisees profit. Best with the chain headquarters, impetuous. Number of entrepreneurs entering the glasses industry eager entrepreneurs, just listen to chain some of the promotional materials to join the rush to sign, until a dispute over the headquarters only to find their own chain of stores is still small, or even a shell, does not address the store problem solving skills and experience. Therefore, the optical shop to join a trip in person franchise headquarters and glasses, collecting first-hand field data is necessary. Short, join the chain of optical shops full analysis must be conducted to find the best glasses to join the brand chain cost-effective,[link widoczny dla zalogowanych], low investment threshold can not join because of a bad reputation of the brand.
Union Street Network Research
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