uggs Moderation, so that we stay away from Cannes

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Moderation, so that we stay away from Cannes

. Has been actively defending the In the context of traditional culture, moderation is the type of thinking for creative adaptation and even necessary, however, it faces two challenges: the information society, cross-cultural communication. On the one hand, Cannes Award, the information society requires creative subversion of tradition, the game, to be in the our ideas are too many traditional ideas, and distorted the doctrine of eclecticism is polarized, regardless of the occasion will be a compromise, moderation into mediocrity. Moderate thinking and thinking, the contradiction between Cannes and conflict, it is China's creative depth lost by one of the reasons Cannes. Confucianism in Asia affected by other countries (regions),[link widoczny dla zalogowanych], such as Japan and Korea. Training course is to train the Cannes Cannes award-winning thinking one of the purposes of thinking, but the more important objective is to Cannes by train creative thinking to improve our level of advertising to promote development of creative industries in China, to globalization, the increasing evolution of information technology today, can continue to adapt and play its due role. 8O for Mainland China's younger generation born around the doctrine of ideas has been a marked reduction. FrankBrown - MTV Asia through a special research found that: young people are experiencing the psychological effects of globalization, the West is now back for young families and conservative values, and in Asia is forward looking and self-indulgent performance. China's younger generation is actively seeking personal publicity and self-expression of a family of people. They do not care about worldly praise or blame, maverick, maverick, and create a new world culture and values, their deviations and the rebel in all areas related to community. As for the younger generation of business, its biggest advantage is the spirit of young people to create unique and creative thinking. Facts have proved that creative thinking is the greatest of contemporary youth entrepreneurship capital. Now, the new generation has started to enter the advertising career in them, due to moderate the impact of thinking small, can quickly accept and train Cannes thinking. The Golden Mean has been accustomed to thinking of thinking as the creation of one of the major Chinese advertising people, culture Cannes thinking through the following ways: 1 Cannes winning learning to master the essence of thinking in Cannes. There is a phenomenon worth noting: Almost a year are held in major cities in the so-called ad gluttonous night, however, appears to be mainly a lot of people are enjoying, in entertainment, some people made a number of complaints, complaining,[link widoczny dla zalogowanych], perhaps people will learn to imitate some of the ads Some creative thinking and really master the essence of Cannes, and very little use in practice. 2, international exchange, broaden the international perspective. Only go out of our creative horizontal comparison with international counterparts,[link widoczny dla zalogowanych], and international perspective to look at our creative, we will be more profound insight into the creative mode of thinking in a problem,[link widoczny dla zalogowanych], so to be improved. This is essential to build international brands, to carry out cross-cultural communication is very important. 3, 4A International Corporation and the integration of local companies. On the one hand, of course, international companies need to localize 4A, otherwise, water and soil is not crisp on the other hand, in the global integration, China joined the WTO in the background, in particular, local companies need international and local companies a shortcut to upgrade the level of creativity , it is an open mind to the international corporate learning 4A. 4, conversion training of creative thinking. Creative thinking is not so mysterious. Although we can not deny the congenital, life and culture environment for creative thinking has huge impact, but creative thinking skills training, mining, and conversion of innovative ways of thinking are still positive. In fact, the essence of creative thinking is to create, but man's creative potential bigger than we imagined. U.S. BBDO advertising agency founder Osbourne (AlexF.Oorn) advocated Brainstorming (brainstorming), is to stimulate divergent thinking and improve the ability to create a form. Specific training in creative thinking mode conversion, you need to advertising practitioners, educational and academic co-operation, in practice, concluded promotion. Cannes Advertising Awards is the coordinates of hearts, played a leading role for the creative. When the Chinese advertising creative thinking through the conversion, the formation of thinking is consistent with the Cannes international creative thinking, and then supplemented by the effective use of national characteristics and culture, and gradually break other barriers, improve the ecological environment of the industry, Cannes is not far distant China's creative industries will also shine. (Stir up more: the king sea breeze j89

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