Apple Going After Enterprise Market With iPad and

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Apple Going After Enterprise Market With iPad and iPhone ,[link widoczny dla zalogowanych]
One of the most interesting pieces of information to come out of Apple’s quarterly earnings call yesterday was the company’s renewed focus on enterprise. Tim Cook said that Apple had never seen an adoption rate in enterprise like what they are experiencing with the iPhone and iPad. Cook said that over 66% of the Fortune 100 companies are already using or piloting the iPad in the workplace and that nearly 85% of the Fortune 100 are using or testing the iPhone.
These are truly impressive numbers given that Apple has not had a strong enterprise presence with the Mac over the past 20 years. To address the new opportunity,[link widoczny dla zalogowanych], Cook said Apple has been ramping up its enterprise sales team and plans to make additional investments in order to grab more enterprise sales.
Cook also said that Apple wold leverage its carrier and retail partners more to go after enterprise customers. He pointed to the recent announcement that AT&T is selling the iPad into enterprise accounts as a proof point of the company’s new strategy.
This interest from enterprise customers is also having a positive impact on Mac sales as early iPhone and iPad adopters are now bringing in Macs to the workplace. With the success of the iPhone and iPad,[link widoczny dla zalogowanych], enterprise IT groups seem more lenient in allowing Macs in the workplace. This trend is a positive for Apple and could significantly boost Apple’s market share and bottom line going forward.