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Integration of the status of tourism industry in Zhejiang Province and Countermeasures

Paper Keywords: Tourism industry consolidation Abstract: In this paper, integration of the tourism industry of Zhejiang problems and the causes of the base humble, and made some of the more practical measures and recommendations. First, integration of the tourism industry in Zhejiang Province problems (a) of the external environment of the tourism industry integration 1. Tourism industry operating environment, lack of system support. (1) to traffic as the main infrastructure is lagging behind. Transportation construction in many parts of Zhejiang Province, behind the construction of tourist attractions, especially the area inside the attractions there are many traffic problems: poor transportation,[link widoczny dla zalogowanych], poor road conditions scenic, scenic train or frequency less unreasonable, condition poor. (2) social service system is not sound. The output value from the three industries structure, accounts for three industries in Zhejiang Province in 2000 the level of GDP, lower than the domestic part of the economically developed provinces and cities, leading to overall economic efficiency of tourism and domestic tourism development of other provinces there is a big gap between the (According to the 2000 sample survey of domestic tourism, domestic tourists, Zhejiang Province in 2000 was 732.5 yuan per capita consumption of the same period was 1253.1 yuan in Guangdong Province, Shanghai was 987.5 yuan, Jiangsu Province, is 816.2 yuan.) (3) the lack of Tourists tourism industry, identification guide, law enforcement management, hospitality degrees, etc. do not allow tourists to feel at home. 2. Institutional environment issues. The management system of tourism: tourism resources development system that is not, landscape fragmentation and tourism, mutual restraint, decentralized decision-making; management system that is not the tourism industry, tourism authorities of production factors is difficult to coordinate the balanced development of tourism, industry management and coordination efforts to weaken. 3. Legal environment issues. Disorderly competition in the tourism market phenomenon has not been fundamentally governance, the main tourism market momentum of vicious price competition has not yet been brought under control; tourist attractions within and outside the undocumented warn that, operating without a license, unlicensed tour guide repeated phenomenon; dead wrapped around hard-grinding, Weizhui selling, selling fake goods, shoddy, hurt the tourist events have repeatedly occurred in severely damaged the tourism image of Zhejiang Province. 4. The policy environment issues. The importance of tourism at all levels of government has not yet translated into practical support policies and measures to make tourism enterprises operating costs are significantly higher than that of industrial enterprises. (B) of the tourism industry within the integration 1. Tourism industry structure issues. Irrational industrial structure, industry consolidation low. Travel lack of integration between the six elements of effective industrial policy guidance, including, shopping,[link widoczny dla zalogowanych], entertainment,[link widoczny dla zalogowanych], persistently low share of income, resulting in difficult to raise the overall level of consumption. 2. Tourism product mix issues. Product structure is not reasonable, tourism product development, long-term stay in the tourism products, leisure products to meet new market demands of the special tourism products below normal. At the same time focus on investment in tourism infrastructure investment, tourism, investment and human resource development below normal, the province's lack of a significant, attractive boutique tourism projects. 3. Tourism regional distribution of the problem. Imbalance in regional tourism development in Zhejiang Province, Travel Network is not perfect. A big gap between the level of development of regional tourism, the province's long-term reliance on tourism in Hangzhou, Ningbo, Wenzhou, has not played travel distribution function, the spacing between the three large cities, smaller than the polarization effect of diffusion effect. In addition, radiation network in Zhejiang Province low level of tourism, the overall image is not prominent, resource sharing and customer sharing is poor, the division of regional tourism cooperation system is not sound. 4. Tourism development issues. The overall level of tourism development is not high, mainly in: Planning awareness is not strong enough to implement planning efforts; tourism planning and project planning of the overall level is not high, the low degree of market tourism products, products similar, some even low levels of duplication, not lack of depth less product innovation, the grasp of the target market, the pursuit of technical content and the shaping of cultural themes are not in place, the market competitiveness of tourism products is not high. 5. Tourism Industry Organization issues. Zhejiang Tourism Industry Organization widespread small-scale enterprises, economic strength is weak, poor brand awareness, the phenomenon of low competitiveness. 6, travel information resource integration issues. Zhejiang tourism industry management and tourism business are varying degrees of closeness of information resources, information transmission asymmetry. Tourists supplier of products, service, price, location did not understand, leading to lack of opportunities to buy tourism products; market positioning of tourism enterprises are not allowed to, do not know where their customers, resulting in products can not readily marketable; investors do not know the internal construction of the same region the number of similar projects, resulting in close duplication; research institutions can not get detailed statistics based on, resulting in a lack of quantitative analysis of scientific research. 7. Tourist propaganda of integration is low. From the province, the current lack of overall planning, many local tourism promotion behavior in specific operational awareness of the lack of joint promotion,[link widoczny dla zalogowanych], tourism promotion and marketing efforts do not form a whole, is not conducive to the establishment of the province's tourism image. Second, integration of the tourism industry in Zhejiang Province, there is cause of the problem 1. Community awareness of tourism there is a deviation. Community awareness of tourism and tourism there is a deviation, the tourism industry under the current situation of fierce competition show close support and a complete social service system supporting runtime environment underestimated. There are some people the status of tourism industry and economic role of lack of knowledge on the economic pull of the tourism industry, the dominant industrial restructuring, employment, driven by social, cultural and environmental awareness of the lack of promotion. 2. The lack of tourism human resources. Governments at all levels of management department of landscape and lack of knowledgeable tour managers, therefore, can not low-level development projects strictly to address the issue of Landscape Resources and Tourism Management system of innovation is weak; tourism enterprises lack of line operators, Therefore, the churning of the popular tourism projects, and enterprises generally low; tourism project development planners lack of experts, therefore, not allowed to market positioning, resource characterization is unknown, leading to project failure; Tourism Education Training the quality of the tourism sector needs to be improved, for of the need to be strengthened. 3. Tourism Law lagged behind. Currently, the national tourism law has not yet introduced, Zhejiang Province in December 2000 despite the promulgation of the competition in order to maintain and in some cases the lack of legal basis for 4. travel delay the process of enterprise restructuring. Reform of structural transformation of tourism enterprises have been carried out for many years, but the conversion rate of tourism enterprises lag behind the competition in tourism market trends in the process, some parts of the second part of the field and even retained the nature of institutions, with the socialist market economy are incompatible . Tourism enterprises reform of modern enterprise system in place, making the tourism market competitors occupy different institutional resources, the starting point in a different budget constraints to engage in the same competition in the market, which led to the disorderly competition in the tourism market an important factor. Third, effective integration of the tourism industry in Zhejiang Province countermeasures (a) the integration of external factors, optimizing the development of tourism in the external environment 1. To carry out tourism awareness and education. Improve the whole level of social awareness of tourism, the formation of community tourism in Zhejiang Province to accelerate the development of consensus and improve support. 2. To speed up industrial restructuring the national economy. Increase the proportion of tertiary industry, the tourism industry to create a favorable social service system, the measures can be initiated by the Government incentives combined with the method. The 3. Accelerating the local laws and regulations on tourism, the tourism industry to create a favorable legal environment. Recently, to accelerate the development and announced the implementation of 4. Establish and perfect the new system of tourism management in Zhejiang Province. (1) The provincial tourism management system and mode can be guided with reference to the government ways to play the main city of county government initiative. (2) Urban County Government Management tourism industry in the near future in accordance with government-led, guided and long-term paradigm shift to the government. (3) accelerate the pace of reform in separating government and enterprises, based on streamlined, unified and efficient principle, the establishment of highly efficient, well coordinated and standardized management system for the tourism industry. (4) give full play to the tourism industry self-regulatory role of the industry association. (5) the establishment of an open industry policy release mechanism. 5. Build a convenient tourist transportation network, improve the access of visitors. In accordance with the idea of a large tourism, focusing on improvement and development of tourism tourist transport network to adapt to lift traffic bottlenecks in the development of tourism. In the tourist transport services, to accelerate the integration of various modes of transportation resources, improve the matching between the various modes of transportation interfaces; ways to improve ticketing services, ticketing services to improve quality, especially for international and domestic bulk to improve customer demand for local traffic service system. 6. Integrated environment for investment. Zhejiang Province should provide preferential policies in a timely manner simply turn a modest investment preferential policies and good stage of integrated service environment for business investment in tourism investment project, project to create a convenient, efficient, honest, pro-and service environment, so that investment attracted into the project to stay in the homes. Our efforts to reform and tourism investment and financing system, and encourage all kinds of economic entities multi-channel form of participation in the development of the tourism industry, construction and operation. 7. Integrated business environment for tourism enterprises to create a fair business environment. Tourism enterprises to do a good job reducing the burden of clearing fees, and resolutely abolish the unreasonable charges assessed against unreasonable, tourism enterprises and the general industrial and commercial enterprises the same water, electricity, gas price criteria.

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