Marlboro Miles and Camel Cash tobacco marketing st

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Nowadays, it became very difficult for tobacco companies to market their products,[link widoczny dla zalogowanych], as severe marketing restrictions are implemented in the majority of countries.
But experienced smokers still remember the golden age of tobacco industry, when tobacco companies were introducing various highly effective and attractive marketing strategies to keep smokers loyal to their product or attract cigarette smokers from rivals.
One of the most successful advertising campaigns was Marlboro Miles,Judgment day for Army doctor who refused to deploy, carried out by Philip Morris USA,[link widoczny dla zalogowanych], the owner of Marlboro,[link widoczny dla zalogowanych], the best-selling cigarette in the world.
Though,[link widoczny dla zalogowanych], the leadership of Marlboro brand in the international tobacco market was so strong that it needed no advertising,[link widoczny dla zalogowanych], still the company launched a campaign which was bound to succeed.