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A Pope called fashionable circle "begat door" event pushing it to a two-decade-long. In early march, Shanghai rich guest chairman, industrial Co., LTD LiuJiang will consciously revealed breeze, already bought contributive 20 million euros an Italian business consulting Co., LTD, and plans to purchase shares PRADA. In June to reporters, he said two recent years has continued to purchase PRADA13 % of the shares. Reports published after, PRADA marcom quickly issued a statement has denied,[link widoczny dla zalogowanych], says the news for no basis inaccurate reports.
When the object is Chinese corporation with the well-known luxury enterprise, it seems again touches people easily excited and is highly sensitive nerve. Events from the commercial operation of gradually, report "category that acquirers PRADA was Chinese, real-time crazy add stock price stop Chinese acquisitions, reason is Chinese will take quality style make poor" section second report media render, they invoked LiuJiang said, he tried to contact a crisis in old German brand Escada is spun, the causes of failure of final takeover, one is the price is not about pushs approach, the second is the most important reason, German very stubborn, unwilling to sell to the Chinese brand.
In fact, Chinese rich flower out case be absent a few. Southern media acquisitions newsweek rejected, cnooc buying American optimal nico oil companies were rejected, light food purchase Macao sugar-cane rejected, China a consortium bid Manchester united were rejected. PRADA refused to reason, perhaps is a microcosm of kissings status.
Essentially, if the event, if the response was established and luxury for PRADA recently fry an uproar in the "China foundry" event attitude and bred in the fashion circle to, already unspoken, but almost no luxuries admitted. On the one hand, is to reduce cost, but "made in China" for long been concerned, On the other hand, the manufacturer in interviews are, without exception said China is the most important market. They want to do is to further the Chinese market,[link widoczny dla zalogowanych], while making money, side with Chinese sedulous distance.
Almost is first time, CCTV seek to several experts, discuss the matter, conclusion is,[link widoczny dla zalogowanych], if the other party refuses to purchase, our consumers should refuse to buy. This simple and crude similar to the elementary student's business logic overvalued Chinese consumers in the face of the luxury of national pride, and revealed we upstart mentality: rich but ultimately not confident.
A small range of investigation for consumer goods industry chain, part of the practitioners, PRADA about Chinese enterprises' refusing to almost got more than 80% of the approval rate,[link widoczny dla zalogowanych], they buy things outside, holding at a Chinese enterprise joke mentality to judge. And some foreign white-collar as,[link widoczny dla zalogowanych], this is most vulnerable to brainwash crowd, although they could not speak a penchant for tens of thousands of lies, but exactly where bag does not prevent them to European brand of love, at the same time for expressions disdain.
A typical example is QiuKu events. A fashionable female editor don't let QiuKu, think QiuKu subordinate wear is rustic, but a year ago PRADA made QiuKu series, still wears outside, travellers will silence. It's a funny thing, however,[link widoczny dla zalogowanych], practical and habits should be respected.
There is of course important. Self-examination spirit A similar issue, Pierre cardin by China enterprise purchase - when they had their own. Foreign economics and trade university professor luxury research center ZhuMingXia thinks, constructive ideas to build in China's existing clothing industry development formats, based on whether we bear such a luxury brand?
But if it is pure capital injection behavior, not involve the operation and management of the change, the Chinese capital's participation try again did not? Just LiuJiang obviously think too much, and he planned takeover of brand improved after the success of changes in the Asian market strategy Prada, offer some fashionable also cheaper vice line. If one day, he actually do so we truly have reason for the opposition.
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