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Customer Reviews 19 Reviews 5 star: (14) 4 star: (3) 3 star: (1) 2 star:
(0) 1 star: (1) Average Customer Review 4.5 out of 5 stars (19 customer reviews) Share your views with other customers: Create your own review Most Helpful Customer Reviews

10 of 10 people found the following review helpful: 5.0 out of 5 stars Programming an SEO site, April 20, 2007 By Diane Cipollo (Editor at BellaOnline.com) - See all my reviews This review is from: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Paperback) Creating a website that can be found among all the other sites on the web has always been important to the success of any site. Search engine optimization, or SEO, is as significant to the marketing of a website as image optimization is to its graphic design. For dynamic-forcen websites such as BellaOnline, it is a continuous championship to maintain search engine optimization. This book by Jaimie Sirovich and Cristian Darie is written for the PHP programmer who needs to understand the many technical issues involved when programming a search-engine-friendly site from attracting search engine spiders to site promotion. Throughout the book, you will find code examples and practice exercises which show how to implement the techniques covered in the book.
The authors begin with a discussion of the programming environment including setting up the MySQL server and then move on to tools and resources for the IT professional and the basics of search engine optimization. One of the most crucial aspects of search engine optimization is the URL. The URLs that you generate for your pages must not unique be search engine friendly but also people friendly. The authors discuss how to make the toil of creating and managing search-engine-friendly URLs easier. Another problem you will encounter is duplicate content which will harm your site's search engine rating. The authors discuss many ways to prevent or minimize this problem such as using robots.txt and meta exclusion.
Your site visitors enjoy those cool looking interactive features, such as passion menus, that can be created using JavaScript, Ajax and Flash. These same features make it arduous for search engines to find your site. However, web readers have come to expect a certain amount of interactivity and without at least a few of these goodies, your site will be bearth by today's standards. The authors discuss this problem and cover several ways to help such as generating SEO images and the use of graphic text.
One of the most popular ways to promote a website is with RSS feeds and syndication. To be effective, these feeds must be updated as new content is added to your site. This can be time consuming especially if your site is updated several times a minute. Two answers to this problem offered by the authors are to automate the generation of RSS feeds with a PHP position and displaying feeds with SimplePie.
A standard for a good search engine friendly site is a good sitemap system. As with RSS feeds, keeping a sitemap updated can be a challenge and the authors show you how to create a traditional and an XML-based sitemap. Once your site is live, your job as an IT professional has just begun. There are many SEO technical issues the authors tap on including maintaining your site, changing hosts and cross linking.
One thing that makes a technical-heavy book like this more helpful is a working example that incorporates what you have learned. The case study for this book is an E-commerce store and catalog. The authors have also covered how to enhance a pre-existing site to be more search engine friendly and how to create a search engine optimized blog using WordPress.
Jaimie Sirovich is a search engine marketing consultant, programmer and administrator for the search engine marketing blog SEOEgghead. Cristian Darie is a software engineer and author of several books and tutorials on AJAX, ASP.NET, PHP and SQL. [...] Help other customers find the most helpful rescenerys Was this rescene helpful to you? Yes
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4 of 4 people found the following review helpful: 5.0 out of 5 stars Solid PHP How-To, May 11, 2007 By Nathan Smith (SonSpring.com) - See all my reviews
(REAL NAME)
This review is from: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Paperback) Last year, I reviewed the book Ajax and PHP by Cristian Darie. Since then, he and I have kept in contact. When he asked if I would like to read his latest writing endeavor, Professional Search Engine Optimization with PHP, I was immediately interested. He joined Jaimie Sirovich in co-authoring this one, and they are also writing a companion version on SEO with ASP.NET. Their ASP.NET edition will be available in August of 2007. First off, here's a bit of backshore info about the authors.
Jaimie Sirovich is a self-titled "SEO Egghead" and is a hybrid programmer turned search engine marketer. What makes him uniquely qualified is that he understands the tech side of SEO and isn't just a slimey snake oil salesman who spouts off conjecture. He holds a bachelor's degree in Computer Science.
Cristian Darie is a software engineer and PhD student, currently studying distributed application architecture for his dissertation. He has published several books on a variety of web summitics - including: Ajax, ASP.NET, PHP and SQL. Needless to say, he is himself fairly the server-side programmer as well.
The book starts off by defining who it is written for: PHP programmers and search engine marketers. Programmers will benefit because this book talks about the factors that help improve readcapability of URLs for both humans and search engines. For instance, using Apache's mod_rewrite to create:
(...)
As opposed to:
(...)
Marketers will benefit from this book because rather than rely on the myriad of disinformation that is available (leading one another in circular logic), they can start to understand things from a more concrete perspective and begin to make more exact assessments. If it's true that All Marketers are Liars, then at least they will sound more convincing when it comes to SEO.
Once the basics are out of the way, this book delves into more tangible code examples, demonstrateing how to use .htaccess redirects as well as HTTP responses to your advantage. They also cover the concept of cloaking, such as employed by the New York Times, allowing search engines to index their content, but not cache it. This enables them to rank high in relevant search results, but also requires a subscription to read it. Apparently, Google turns a blind eye for massive business, but potentially punishes minute,[link widoczny dla zalogowanych],er sites for such prruleices.
They also explain how to use "white hat" avenues such as IP sniffing, to make sure that interstateal readers receive pages that are relevant to their componenticular locale. While not invariably 100% precise, this can assist in returning pages in the correct language for a fractionicular land or region.
Additionally, they explain how to use sitemap XML and text files to describe to Google and Yahoo, esteemively,[link widoczny dla zalogowanych], the information architecture of your site. This is helpful for sites which are inherently inaccessible due to excessive use of Flash or Ajax. While it's certainly no substitute for semantic regulation, at least search engines know you have more than just an index page.
Overall, this book is great. I appreciate their description of both accepted and unethical SEO, rather than obscuring dirty "black hat" tricks. Acknowledging these methods exist is necessary in order to spot them. While I don't go out of my way for SEO when developing a site, I certainly don't want to knowingly or ignorantly do anything that would hinder a site's visibility. Help other customers find the most helpful reviews Was this review helpful to you? Yes
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3 of 3 people found the following review helpful: 4.0 out of 5 stars Great for programmers learning SEO, August 22, 2007 By Mark Stoecker "of Desert Web Designs" (Chandler, AZ) - See all my reviews
(REAL NAME)
This review is from: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Paperback) I am still somewhat new to PHP and this was my first book I've read on SEO. However, this book was packed full of great information for programmers. I never realized that there's so much that can be done from a architectural standpoint for SEO. I will definitely be referring back to this book on a regular basis in my future web evolutions.
One thing to keep in mind, this book is not for search engine marketer's. Although the authors do explain the reason behind the methods they provide, about half of this book is PHP code. This book is designed for improving ranking during development and design of the website,[link widoczny dla zalogowanych], and not after publication. I learned that there are two facets to SEO; the architecture and design of the site and the marketing of the site. This book addresses the former.
The only thing that kept me from giving this book 5 stars is that the book was primarily geared towards an e-commerce site with a majority of the examples directed as such. Now, most e-commerce sites do implement PHP, there are plenty of other sites that implement it as well that do are not e-commerce. I understand that SEO is relatively easier on these sites, but there are plenty of methods and examples that can be implemented on any site, not just e-commerce such as; URL Rewriting via mod_rewrite, 301 redirects, duplicate content, sitemaps, link bait, and more.
Overall, still a great book and well worth the price and the read. I will definitely looking for more titles from these authors.
P.S. Author Jaimie Sirovich has a tremendous SEO Blog site that while reading this book quickly became one of my favorite sites. Help other customers find the most helpful reviews Was this review helpful to you? Yes
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Share your thoughts with other customers: Create your own review &rsaquo; See all 19 customer reviews... Most Recent Customer Reviews

5.0 out of 5 stars The optimal book I've seen on the subject.
I've read a number of other resources on the subject of SEO, and this one is definitely the best I've encountered. Read more Published on August 1, 2008 by Karim Motani
4.0 out of 5 stars Get Your Playground Up and Running
Given the relative advanced topic of this book, I was wonderd to find a fragment on how to get your "playground" up and running. Read more Published on July 30, 2008 by Kevin P. Ellens
5.0 out of 5 stars Amazing book
This book was perfect. I came from no knowlage of seo to fully understanding it. I bought this and Search Engine Optimization an hour a day together, and as good as the other book... Read more Published on May 24, 2008 by Steve
5.0 out of 5 stars Excellent book for developers
When I first started making web sites, I thought that a good title, a few META tags, and some relevant content would carry out a high ranking on a search engine. Read more Published on March 9, 2008 by M. Vuoncino
1.0 out of 5 stars Complete disappointment - nothing professional here
I've read through this book from first to last page in a hope of finding any valuable information and must say, that most of what the book suggests is of no value to any... Read more Published on March 5, 2008 by Vaclav Sigmund
5.0 out of 5 stars Great book for programmers new to SEO
I am an experienced programmer but new to the world of SEO. This book gave me a very solid understanding of the range of factivityors that influence a page's ranking in search engines... Read more Published on February 19, 2008 by AFraz
5.0 out of 5 stars Great book for programmers and SEO professionals
This book was a great refresher and provided insight into some intricate SEO concepts. Job well done. Published on February 18, 2008 by Mayer Reich
3.0 out of 5 stars It's OK
The book was not adjacently as insightful or helpful as I had hoped. It comes across like two 25 year old kids that have been working in the biz for the last 5 years wrote the book... Read more Published on February 18, 2008 by Jonathan Steinmann
5.0 out of 5 stars Amazing!!!
So much information packed into such a minuscule book. This is a must buy for anyone who is looking to broaden their views on SEO. Published on Janudiffer 22, 2008 by All-access Customer
5.0 out of 5 stars Great Book for Non-Programmers Too!
Running a successful search engine optimization firm manner that I have to have a solid understanding in numerous coding stsizegies that can play a character in an SEO campaign. Read more Published on October 11, 2007 by Stoney G. deGeyter
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by Jerri L. Ledford 3.0 out of 5 stars (27) $26.39 Next Editorial Reviews Product Description Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a domain where technology and marketing are both critical and interdependent, because small deviates in the implementation of a web site can make you or interval you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to instruct search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing coerces intos in an organization. They must work together. This book aims to train both sides in that regard. From the Back Cover Professional Search Engine Optimization with PHP
Search engine optimization (SEO) is not distinctive; the job of the marketing department. It must be considered from a web site's inception and throughout its vitalitytime by you, the web site developer. Making converts to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the part of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowllimit by creating a sample e-commerce catalog and an optimized WordPress blog.
What you will learn from this book
Understand the criteria that influence search engine rankings
Create keyword-affluent URLs using PHP, Apache, and mod_rewrite
Use HTTP Headers to properly indicate the condition of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
Create a search engine–friendly WordPress blog
Build a search engine–friconclusionly e-commerce catalog
Who this book is for
This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert schooling in new technologies, all designed to help programmers do a better job. See all Editorial Reviews Product Details Paperback: 360 pages Publisher: Wrox (April 16, 2007) Language: English ISBN-10:
ISBN-13: 978- Product Dimensions: 8.9 x 7.3 x 1 inches Shipping Weight: 1.2 pounds (View shipping rates and policies) Average Customer Review: 4.5 out of 5 stars See all reviews (19 customer reviews) 19 Reviews 5 star: (14) 4 star: (3) 3 star: (1) 2 star:
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