 Wysłany: Śro 5:39, 16 Lut 2011 Temat postu: mac eyeshadow SEO Insight Analysis and Rants on Se |
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| Quick thoughts on the impacts of Google's Full Page Previews
Could good, clean web design now become a factor in clickthrough rates from search results - search users making snap decisions on how 'trustworthy' a site is before clicking? Related to design is the depth of content on the landing page - this could be another change that benefits landing pages that have a lot of compelling content - thin landing pages with very little content could suffer from poorer clickthroughs I can't help thinking that a click based on a preview makes clickthrough rate data much more valuable for Google - could this ramp up the effect of clickthrough signals on rankings? These previews look like they're happening for Organic results only (unusual given Google's mission to squeeze out as much PPC traffic from SERPs as possible). Will this be an own goal in terms of their revenue and encourage more organic clicks once people start getting used to it? Notice how the preview overlays actually sit on top of right hand side PPC ads ... surely that will have a big impact on PPC clickthroughs from that right hand panel?? Can't imagine advertisers would be too happy about it ... View Comments · Posted by admin in Google It's been a LOOONG time since I gave this fledgling blog any TLC. However I thought I'd go back to my initial aim of short 'n sweet posts on here,mac eyeshadow,Ecommerce Website Designs geeksonsteroids.com, partly because I'm sick of Rishi's face being the biggest thing on my homepage: p So here are a few quick thoughts from me on how this could impact search marketing and SEO. Toggle posts Just noticed also that Pete Young has posted his thoughts over on State of Search - some really interesting ideas around how these changes might affect user behaviour ... go check it out Google · ppc · seo · serps · ; updates · user-interface 6 So earlier today (via Twitter, of course) Patrick Altoft broke the news that Google is testing, for some users,mac makeup wholesale Search Engine Optimisation SE, an overlay preview of search results - the latest in their heavy focus on User Interface changes of late,SEO Gold Coast - Search Engine Optimisation Matter Solutions, culminating in Google Instant of course (really interesting as a side note is how quickly Patrick's post got picked up - within an hour it had over 200 tweets and coverage / links from TechCrunch, Search Engine Land and Search Engine Watch - nice work!) OK that was just a quick spouting of initial thoughts - would be great to hear your reactions in the comments below ... Thoughts, analysis and rants on SEO, search and internet marketing from Jaamit Durrani. A A + A + + Oct/10 |
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