 Wysłany: Czw 5:44, 26 Maj 2011 Temat postu: Nike Dunk High Traditional Media Not Going Away |
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Why Radio, TV and Print Will Survive the Rise of the Internet With over 3 decades of experience in marketing and PR, in the final few annuals I have been reverenced and excited by the fashionable opportunities afforded by the Internet. The blast of Internet petitions, such as Facebook, YouTube and Twitter, to label a few, has shifted and distended the globe of marketing and PR, and it will not be the same. But, don't expect the traditional media - newspapers, radio and TV - to vanish anybody period soon. Those who portend the decease of orthodox media could not be more erroneous! In truth, the merely truly successful marketing movements must immediately hug ALL media avenues, either offline (orthodox) and online. Irish playwright Eugene O'Neil once wrote, "There is no present or future, only the quondam happening over and over again - now." That is what is happening with radio and, in fact, with all other traditional media now creature thrown into the dead pool for of the heave of the Internet. In fact Nike Dunk High, the death of radio has been predicted on numerous causes with the advent of 8-track cartridges, MTV, satellite broadcasting and the have claimed each would make radio obsolete or irrelevant. We once used radio because everything. Then came television, and it was predicted at "well-informed people" that not only would radio die Nike Air Force Ones, yet so would the films! But radio and movies are still here. Instead of dying, radio evolved and found a new alcove. It would never another be the hub of our living rooms, where families would gather to be entertained and informed, but it would survive as a music medium. Today, radio is as muscular as ever - and even with a huge growth in the talk radio scenery! And let's talk almost publish. When the Seattle Post-Intelligencer scrapped its print version in prefer of an online-only version, human began predicting the same death of the print media. But, in fact, the traditional print medium is thriving. Just for radio reinvented itself after the dawn of TV Air Force 1 Mid, so has print in the old of the Internet. The publish medium's primary strength - buffet correspondents - still exists and their articles are printed in traditional publications AND are also posted above the Internet! And I suppose that's my point. As marketing gurus talk up the importance of social media marketing, quest engine optimization, strong Web sites, blogging and additional Internet-centered activities, we can't disregard traditional media from our marketing and PR tactics. People still hear to radio. People still watch TV. People still read print publications (both offline AND online). They are STILL the media, and they are NOT on life aid. Traditional media ought still be the spine of your efforts, but MUST be combined with online marketing and PR for maximum exposure. If you don't cover entire the bases, you will have missed the terrific cross-marketing opportunities enjoyed by savvy marketers who've embraced the synergy of a campaign that combines offline and online strategies! |
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