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tods5eshoes · Wysłany: Pon 17:48, 07 Mar 2011 Temat postu: abercrombie hoodies 8195

Does The Thought Of Trying To Win New Business In 2011 Keep You Awake At Night?
These 10 crucial marketing activities could be the answer to your 4am prayers - even bringing new business in while you sleep.
1. Strategic review and planning. "We do advertising and send brochures out but they don't generate many enquiries. " Before you spend a penny on sending stuff out to people, you should be clear on who you are targeting, why, what you're going to sell them, why they should respond and how you want them to respond.
2. Website and brochures. "It's frustrating that prospects and clients don't seem to understand what we do. " It's easy to over explain what you do,[link widoczny dla zalogowanych], include too much jargon or try to be all things to all prospects. Your collateral must explain what you do in simple, easy to understand terms, and help prospects identify quickly what value you add.
3. Reducing your print costs. "We don't need more brochures - we've got boxes of them out back! " By rationalising your brochures and utilising digital 'print on demand' technology you can create a small and tightly focussed range of brochures that are punchy, clear,[link widoczny dla zalogowanych], up to date and cost-effective.
4. High response direct marketing. "Direct mail is a waste of money - we never get a good response. " Are your prospects male, female, young or old? When's their birthday? Have they enquired or bought from you before? Personalisation allows you to look like you are writing to that one person alone for much better response.
5. Capturing website visitors details. "Internet marketing doesn't work for our business" Your web presence must be in tune with how people use the internet. Offer visitors a free report,[link widoczny dla zalogowanych], product sample or video demonstration in return for their email address.
6. Increasing website traffic. "We advertise but it doesn't generate much web traffic" Generate a buzz around your company with PR in trade journals. Display advertising is not generally beneficial - you'll get far more success using 'direct response' advertising and marketing.
7. Getting your message across more effectively. "We've got a complex product and trying to describe it in print doesn't work. " Use sound, video and animation in e-books and link directly to web resources to drive extra traffic to your own website.
8. Generating more leads through partnerships. "We're targeting a niche market and it's difficult to find new sources of prospects. " Try joint events or direct mail with other related businesses that don't directly compete with you, but who target the same market.
9. Field sales support. "I've got a big sales team but performance is patchy. " You can turn your sales team into star performers by supporting them properly with the right materials, from lead generation systems to sales conversion tools.
10. Testing and tracking. "I've no idea whether any of our marketing works,[link widoczny dla zalogowanych]! " Marketing is the most important activity your company engages in. It is essential that you understand how each of your activities performs so you can then take further action accordingly.
Implementing just a few of these activities will help you drive more sales throughout the year. Implementing all of them will really help to recession proof your business.
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