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Changhong to take in the flat panel display development strategy is: First, the development of
PDP
(Plasma). Changhong's PDP an investment 675 million U.S. dollars, started construction in April 2007, March 2009 production; by Hong Ou PDP screen machine in April 2009 listing [link widoczny dla zalogowanych], the current module pass rate of 90% lighting and integrated yield 85%; led PDP R & D, components, materials and key equipment, localization, upgrade the comprehensive competitiveness of PDP industry.

Opportunities in the digital context, the rapid development of broadband access, networking is becoming a standard television to support the consumption of Internet video
Electronic
Equipment shipped worldwide from 2009 to 2013 to nearly 5-fold. "Service + Operation + Terminal" three screen service business into a new business model, content integration platform gradually. Birth network platform business model into high-speed development period.
Addition to efforts to develop the enterprises themselves [link widoczny dla zalogowanych], the Changhong TV industry want the government to create a favorable environment for development. In the f
Sichuan
Changhong
Vice President Wu Yingjian Electric Co., Ltd.

Seize the opportunity to promote the transformation of TV industry
Currently, we are faced with three major opportunities, flat transformation, digital, and policy opportunities. Transformation of the opportunities in the flat,
Flat Panel TV
Enter the market, with the ability to enhance our consumer spending, flat panel TV sales continue to grow, the proportion of large-size products increased.
Second, enter the OLED (organic light-emitting diode). Changhong invested 600 million yuan as the company set up to enter the OLED industry, rainbow, grasp the PM product production process, complete sample development, master a number of key technology and intellectual property rights; to rely on construction in Sichuan as OLED National Rainbow local governments to build engineering laboratory.
The opportunities in the policy, as of November, Changhong
Bringing home appliances
Product sales of 4,142 [link widoczny dla zalogowanych],700 units, up 263.9 percent. Changhong bringing home appliances sales rose from 8% in 2008 to 28%. Color TV, refrigerator,
Mobile
Sales among the various categories were ranked first, second and third. As of November, Changhong color TV "
TM to
"The new machines sold 133,000 units, sales amounted to 556 million yuan, including refrigerators sold 42,000 units, sales amounted to 125 million.
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Third, involved in LCD (liquid crystal). Changhong invested 49 million yuan and the establishment of a long intellectual AU Optoelectronics, engaged in production of LCD modules to fully consider the modular localization of components, integrated design and manufacturing standards. The first phase of plans to build four glass substrate and backlight module assembly line, compatible with 26-55 inch production, annual production capacity of 3.6 million. The project began construction in June this year, mass production in September, with implementation for the company.

This year, Changhong, based on coordinate development strategies: the first is to enhance the value of TV content products, into the key components to cultivate core competence. The second is to industrial restructuring, the traditional end-user companies
Communicate
Capacity and a lack of information, Changhong in the Mainland, the insufficient level of local industries supporting, through the adjustment of industrial structure to improve the digital capability, allows optimization of industrial structure is more complete. The third is to conduct business model innovation, Changhong trading patterns from discontinuous to continuous changes in trading patterns, from end to end system integration direction, from end to end systems integration to further alliances with content providers.