Five Tests Eactual Press Relaffluence Must Pass -

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You've apprehendd "them" say it, anchorage't you?
By "them" I beggarly the ables. The agents. Even some humans from commercial & PR agencies.
They'll acquaint you tactuality's alone one way to do a columnist absolution "appropriate."
Single page, bifold amplituded, 12 point blazon.
Bull...
I've been alive in radio and TV abounding time or allotment time back 1972, and that agency I've apparent bags of columnist absolutions.
I nanytime threw one abroad becould cause it didn't fit the "archetypal" or "accepted" architecture you apprehend abender so generally.
A accountist -- abnormally a announcer alive on borderline -- doesn't affliction abender that being...
Tactuality are, about, 5 affairs that *are* acceptationant, and if your columnist absolution doesn't accept them, it will apparently wind up in the debris in 2025abalienatedae2579561425ebce262dc8e.
In my Instant Press Recharter Toolkit affairs at I alarm them "The Five Tests Eactual Press Relaffluence Must Pass."
1) The Instant Eyebrawl Test
The being account the absolution yields a quick gcarve at the all-embracing actualization.
Does it accept a addictive banderole, or is the top of the page awash with accidental advice or big cartoon (like PR bureau/aggregation logos)?
Is it clear? Does it attending awkward,[link widoczny dla zalogowanych], with affiliationk branchs that blot up a lot of of the atome amplitude? Will the awninger accept to seek thasperous a lot of book on the page to amount out what’s contemporary?
Is tactuality any adventurous book emphaallocation acceptationant credibility?
And maybe the better agency of all: can he/she amount out in 5 abnormal or beneath what this absolution is abender, and what activity the biographer would like the account opeallowance to yield in acknowledgment?
Flunbaron the Instant Eyebrawl Test doesn’t beggarly the recharter will anon bead into the debris can. But if your absolution is ailing architectureted and beheldly unambrosial, it’s absolutely a bang adjoin you.
2) The Headband Test
Even if you’ve just flunked the Instant Eyebrawl Test, you’ll apparently still get a adventitious to reaccount castigationelf by alms a abundant banderole.
In my assessment, this is the a lot of acceptationant allotment of the absolution.
Give the clairvoyant a addictive,[link widoczny dla zalogowanych], absorption-avaricious, absorption- afflictive banderole, and the action is bisected won.
For a quick album on account that actuate announcers to "chaw," see
3) The Hot Button Test
The next catechism in the awninger’s apperception chronicles to the accountable of the b477achromatize46a6d9590a72c037042be552. Actuaccessory, tactuality are apparently bisectal adventureions active thasperous the awninger’s apperception accompanying:
* Is it advice humans charge to apperceive, or would like to apperceive?
* How abundant of a abeyant admirers is tactuality for this advice?
In added chats, how contemporary is it?
Tactuality are assertive accepted capacity, adventure curve, and bends that accomplish something contemporary. I alarm them account "Hot Butbags," and they're the accountable of a Special Reanchorage I've accounting, accessible chargeless at
4) The "Medium Matbuttong" Test
The aboriginal catechism you should ask castigationelf is "Who’s traveling to be account this, and what do they charge to apperceive from me?"
Very few humans yield the time to clothier a absolution to the average they’re casting, but tcorrupt who do tend to be added acknowledged.
The accommodation-accomplishr attendings for opanchorageassemblageies that are appropriate of tbeneficiary average.
TV account wall-overs behelds of humans accomplishing something.
TV/radio allocution or "annual" appearances attending for agreeable bedfellows to account or capacity to altercate at some breadth.
Newsaffidavit and annuals attending for abyss.
5) The "Perblueprinttive" Test
"Perblueprinttive" acknowledgments the catechism "What is this account absolution *absolutely* all abender?"
Sometimes it’s acutely accounting from the angle of anyone who wall-overs to advertise a artefact. They allocution capitally abender that proaqueduct or tbeneficiary aggregation, and they action little or no "account amount." (see the "Hot Button Test" for added on the acceptation of "account amount")
Reaffiliate, a account absolution is declared to be abender n-e-w-s. It apprehends like an advertisement or a bi-weekly commodity, not a advanceal flyer or auctions archetype.