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China's consumption binge open the financial crisis era?

It is said that the financial crisis comes, we should tighten their belts. However, our family is not so. Two days ago, we have a new phone, spend a few thousand dollars. In fact the original mobile phone can be used normally only used for several years, but also the In addition, we are going to respond to Home TV to normal use of course, but also used for several years, the screen is too small, on the living room seemed a bit
reason for this nagging running account their own consumption, because of the financial crisis of the Discount is upset tell businesses, or consumer fraud,[link widoczny dla zalogowanych], but the front of a dazzling price, indeed, How to say, buying the dips is not a mistake.
thousands and thousands of ordinary consumers like us, pushing up sales across various market data, from city to country, from department stores, catering to tourism. Only in Shanghai, for example, the Spring Festival Golden Week, Shanghai 389 large and medium sized commercial enterprises realized a total of more than 4,000 retail outlets 4.272 billion yuan, the average daily sales record high in 10 years, an increase of 8.4%. Statistics from other cities is also a hot item.
the cold side is the financial crisis, while the consumption flow is congested, we can not help wondering, this is
is not The author's growth, life experiences and 30 years of reform and opening process is consistent, from memory, not a time period from the Spring Festival this year as the whole country as fanatical consumption.
After 30 years of development, China has shrunk, consumption has long been a way of life, to become part of the values. Why buy a new phone, a new TV? The old bad, can not use it? No. For a more expensive, better phones, for a large-screen LCD TV, to keep up with trends and improve the quality of life.
here, not in order to meet consumer demand (needs),[link widoczny dla zalogowanych], but in order to meet the ever created by the modern desire (wants). Purchase of goods not in order to obtain its value, but it represents a culture of meaning and vision (such as buying a commodity, the representative status, quality, experience more, on behalf of the quality of life improvement). This is the Western mainstream culture of consumerism.
30 years ago, this culture along with Western goods, technology introduction, quietly spread of urban and rural areas in China, gradually and quietly changing people's lifestyles and ideas. However, if not the spread of the global financial crisis and the deterioration of consumer culture reflects the influence of people like the Chinese New Year Golden Week is not as concentrated as the entire group, and carnival performances.
With the evolution of the financial crisis, the mass media reports at great length to form in people's minds at least two consensus: First, this crisis situation is grim, the future is not optimistic; the second is to promote the consumption is an important means out of the crisis . Starting from a consensus that people should tighten their belts to survive; starting from the second consensus, by contrast, should be a lot of money, at least as before consumption, otherwise, the situation is worse.
Although the crisis is indeed serious, and China has been a lot of influence, but most ordinary people's income does not significantly reduce the purchasing power no lower than before. The second consensus tells us that consumers now can not only improve the status, quality,[link widoczny dla zalogowanych], insight, improve quality of life, but also to help others, also helped himself out of the crisis. In other words, present consumption, not only have access to the past, when consumer can get the meaning and vision, but also can be a moral legitimacy and nobility. Well, then do not buy now, when?
If we say that the crisis exposed the mainstream Western economic model - the new liberal economy, a fatal flaw, then, it has given the mainstream cultural model - a consumer culture to show their strong the power of opportunity. If the neo-liberal economy will decline because of the financial crisis, then the culture of consumerism has been thoroughly in another stage victory. Spring Festival Golden Week this year, the whole country's consumption binge is the best example.
worth pondering is that if the neo-liberal economic system, financial crises is inevitable, then, whether the culture of consumerism to be the antidote to defuse the crisis in the blind?
everyone longing for a better life and hope through their own efforts to improve quality of life. But why buy a more expensive commodity, can represent the status, quality, improvement of knowledge, can represent the quality of life improved? The biggest success of consumerism, is to make people think that the link between the two But the fact is, both of which there is no necessary link between.
Therefore, even if China and other countries and regions,[link widoczny dla zalogowanych], strong consumer pull people through economic growth, the world from the financial crisis dragged out of the mud, but so what? Who can guarantee that the next financial crisis is not the future waiting for us?

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