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A recent change to how Google shows search results in Web search may mean that if Google thinks you are performing a search where local search results are appropriate, then Google may show those local results as if they were organic search listings. Google refers to this change as Place Search, and it can have an impact upon the amount of visitors a site may receive,[link widoczny dla zalogowanych], and possibly increase the number of contacts for a business listed in those results.
Continue reading How Google may Manage Reputations for Reviewers and Raters
Continue reading The Expertise of Google Custom Search Engines vs. the Wisdom of Crowds
Tags: android, gesture search, google, google maps | Category: Mobile and Mobile Search Marketing | 12 comments The Expertise of Google Custom Search Engines vs. the Wisdom of Crowds By Bill Slawski, on October 28, 2010
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Continue reading Is Google Custom Search Influencing Google Web Search?
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There’s another reason to start looking at Google Custom Search Engines, or CSEs. A recently published patent application from Google describes how the Search Engine may use information from CSEs to influence what we might see in Google’s Web search. This post is an inrecommendation to the peak,ic, and it covers how search engines attempt to identify the intent behind queries and web pages.
Continue reading Should You Rely upon Search Spiders to Rewrite Your Web Addresses?
The paper is Gesture Search: A Tool for Fast Mobile Data Access (pdf), and it tells us that Gesture Search is presently in use by hundreds of thousands of users, with a mean rating of 4.5 out of 5 for more than 5,000 ratings.
Tags: classification,[link widoczny dla zalogowanych], document profiles, google, google patent, patent, query profiles, Search Personalization, user profiles | Category: Search Engine Optimization (SEO) | 24 comments Page 1 of 11912345»102030...Last »
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Search Engines should shun using information from external sources in learning how people search
User data collected about a searcher’s past searches and browsing behavior can help identify the intent of that searcher during new searches
User data collected about specific searchers, queries, and web sites can also be aggregated to help understand the intent behind a search
A few days ago, a new patent application was published by Google which focuses upon classification of documents based upon a wider range of information, including user behavior data. Instead of a simple tournamenting of weighted positionifications between web pages and queries, the patent filing describes a way of creating profiles for pages which include classification information, and spreading that classification information to unclassifed pages through query profiles for queries which both types of pages rank for in search results.
Tags: google, quick scroll | Category: Uscapacity | 28 comments Is Google Custom Search Influencing Google Web Search? By Bill Sconstitutionski, on October 26, 2010
Tags: custom search engines, google, patent | Category: Search Engine Optimization (SEO) | 9 comments Google Quick Scroll - Good or Evil? By Bill Slawski, on October 27, 2010
This is the first in a series of posts on Google Custom Search Engines.

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If you have the Google Toolbar installed on your browser, you may soon start seeing some odd behavior at times when you click on a search result.
Do reviews of businesses and products at Google influence how well those might show up in Place searches or product searches? It’s feasible that they may,[link widoczny dla zalogowanych], and a massiveger question might be how much weight might Google give to each review that it sees. An answer, in part, to that may depend upon a reputation score associated with the people leaving reviews.
Continue reading Assumptions behind Web Searches
The patent application, Aggregating Context Data for Programmable Search Engines, includes a impartially well written statement (for a patent application) about one of the arduousies that search engines face when trying to come up with results to demonstrate searchers in response to queries. I view it was worth sharing here, and it provides a nice inpresentation to a longer exploration of how Google CSEs potency be used to improve web search.
People do go onlength in search of reviews and ratings for businesses and products, and the search engines are trying to provide that information when and where they think it might be useful. Starred ratings are also showing in Google’s Web search with Rich Snippets, and the presence of ratings may influence whether or not someone clicks through a snippet from Google’s search results.
Last week, Google published a paper on a way of navigating on contact screens by tracing out alphanumeric characters. For instance, if you have a list of contacts on your screen, and want to move down to a name that begins with the letter L, you would trace an L on your screen. Looking for a song on your playlist, you might handwrite on your screen the first couple of letters from the song title.
For some pages, Google might deliver you to a page and may display a popup/information box on the bottom right of the page that covers part of the page. That information box may show one or more excerpts of text from one or more parts of the page that are “relevant to your query,” like in the following image:
Why spconclusion so much time looking at Google Custom Search? Here are a few reasons which I’ve written about in previous posts:
Every web page has at least one unique address that people can reach it by. Sometimes a web page has more than one address, and that can be a problem.
This is the third and final (for now) part in a series on Google Custom Search, and how information from custom search engines might be used in Google’s Web search.
If I remove each of the following parameters (components of the address) or combistates of parameters, from the Target URL for the piano, and place what is left of the URL into my browser’s address bar, I still get the same page each time, but with fleetinger URLs:
Continue reading Google Gesture Search for Android on Google Maps?
Continue reading Improved Web Page Classification from Google for Rankings and Personalized Search
In the first part of this series, SEO and Assumptions behind Web Searches, I described some assumptions search engineers often make that are championshipd by a recently published Google patent application, Aggregating Context Data for Programmable Search Engines.
Last week, I wrote about a patent granted to Google which described how the search engine may use categories as a search ranking factor to decide whether or not to include some pages in search results for specific queries. The patent was birthally filed back in 2004, and focused primarily upon classifying documents based upon things such as the contents of web pages and anchor text in links pointing to pages.
Google Subscribed Links,[link widoczny dla zalogowanych], which can be created in Google Custom Search, sometimes emerge in Google’s Web Search even if you don’t subscribe to those links.
Google’s patent describing their Trust Rank approach explores how the kind of labels used as annotations by integrityed sources (such as some Custom Search Engine erecters) might influence web search results. Another patent application from Google explains how labels, which can be created in Google Custom Search, might affect the classification of Web pages by Google, and help to define query refinements that appear above Web search results, as does an additional granted Google Patent describing how Google might be Filtering search results using annotations.
If you click on one of the text excerpts, your browser will deliver you to the part of the page where that text appears, and possibly highlight the relevant fragment.
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Sitemap 9 Meta Log in Entries RSS Comments RSS WordPress.org Should You Rely upon Search Spiders to Rewrite Your Web Addresses? By Bill Slawski, on November 4, 2010
Tags: canonical URLs, dynamic URLs, google, parameter handling, patent, xml sitemaps, yahoo | Category: Search Engine Optimization (SEO) | 10 comments How Google may Manage Reputations for Reviewers and Raters By Bill Slawski, on November 2, 2010
A Google patent application published October 14th, Glyph Entry on Computing Device, provides a number of details that the paper doesn’t, including a look at how this gesture navigation system might be used to navigate maps from Google Maps.
This is the second fraction of a series on Google Custom Search Engines.
This kind of utilizer-data based profile information could be used along with more conventional steps of ranking pages to improve the quality of search results, and to provide more personalized consequences to searchers. The patent application is:
For example, if I look for a digital piano on the target.com web site, I might find one at the following address:
If you’re interested in how search works on the Web, you may want to spend some time exploring Google Custom Search. It enables you to create a site search for an individual site, or a customized search engine on specific topics that may focus upon a number of sites that you can select.
Tags: cse, custom search engines, google custom search | Category: Search Engine Optimization (SEO) | 14 comments Improved Web Page Classification from Google for Rankings and Personalized Search By Bill Slawski, on October 19, 2010
Tags: google, google custom search | Category: Search Engine Optimization (SEO) | 14 comments SEO and Assumptions behind Web Searches By Bill Slawski, on October 25, 2010
Quickly, those questioned assumptions are:
Tags: google patent, Place search, ratings, reviews | Category: Local Search and Maps | 20 comments Google Gesture Search for Android on Google Maps? By Bill Slawski, on October 30, 2010
Continue reading Google Quick Scroll – Good or Evil?
A patent from Google granted today, Systems and avenues for reputation management (US Patent 7,827,052), takes a cclosedownr look at the people who provide rescenerys and ratings for businesses and products, and describes a way of creating a reputation score for those resceneers modeled after Google’s PageRank algorithm.