jhioutrtoe8
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Dołączył: 03 Mar 2011
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Wysłany: Pon 3:56, 07 Mar 2011 Temat postu: ugg Underlying magic/technology |
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Today we gonna talk about Guy Kawasaki, not my story, but you know, I always need some crap to start with.
I have actually been studying how to better do the public speak since my Transformer childhood. At very beginning in my chaotic childhood, there is one guy from northern region of civilized China, called ZHEN HAO JIE,who speaks a lot that somehow challenged all the mainstream from education to domestic politics, in an interesting way. A 10-year-old-nut boy, as me,buy hogan shoes, was amazed by both his twisted sense of humor and the longest sentence wording that eventually spiritually changed my way of thinking and outputting, especially in writing, and began to change my lovely little inside "good good study day day up" world into a blackhole that, literally ate every comment that of no interest to me and spit on their ugly remains.
At that time, it was in my elementary school. In every 10 mins before the start of 2-hours afternoon classes, me and another god-forgotten guy were forced to make instant talkshow on the platform to ease the tension: severely negative mood of hating teachers, and, to entertain them and ourselves―we were often the first two flowers laugh to death by our own jokes and left 50 calm faces in class. However, I learned a lot,tods stores, such as how to sense others feeling about your so-called jokes, and how to behave smoothly if there is no one could understand your jokes as you expected.
Story teller soon became the popular comedian in middle school, then the high school. There is no experience of uncontrollable situation occured in my history, even in my university. But there is slight difference in college that I no longer use my function to make people solely laugh. I use it to make people laugh and cry. I use it to make people laugh and cry and impressed then vote for me, fall in love for me and even fight for me (oh I still love those guys).
I also used it to make a Bristol University offer for myself, where I began to use my language (another language as a fact) to influence more people of greater importance and obtain a Master degree in a major that mainly focus on HOW to USE YOUR LANGUAGE TO INFLUENCE THE WORLD, for which I spent many days in Starbucks with my team to make tons of PowerPoint presentations which helped a lot in my way of convincing, persuading, and self-proving.
Some years later, I've been given an excellent opportunity (for most Chinese young generation, hopefully) to stand in front of a large number of excited crowd, to talk English like a saint in the name of culture conveyor. Like most of my colleagues. I know that we are being highly appreciated by those who have certain faith in pursuing their goals, because in their naked eyes, we are well educated, knowledgeable, insightful, humorous and analytical plus whatever adj. you could use, since when we need to explain some certain expression, we could explain the whole world behind it, and make the explanation really interesting,mbt walking shoes, with the tone like we have really equipped ourselves with that expertise.
Guy Kawasaki then bites me. He could absolutely make the best of our profession, by only making his speech as funny as he usually does, and that is totally enough. Not to mention the real valued essence of his idea of intelligence. While we are granting our organizations with 'meaningful' mission statements, he opposes it with his 'mantra' idea.
There are some things that make me happy, my previous presentation structures, for example, were going on almost the same track as he suggested as follow:
l Problem
l Your solution
l Business model
l Underlying magic/technology
l Marketing and sales
l Competition
l Team
l Projections and milestones
l Status and timeline
l Summary and call to action
Another interesting thing is that I finally found a support to dismiss my concern about an argument of evaluation on me: "you are too academism", which means I could kindly remind some of them that, I am sorry, and no offence, but your false perception is why I am still here.
当我一边在看别人玩变形金刚的时候--我就开始一边琢磨怎样才能劝说老爸给我也买一个。后来我发现--这其中有着很深的理论知识。这种类型的理论活动跟辩论赛--上课讲学--做市场销售--做管理人--做公共关系在很大程度上都是一个原理--如何推销。
有意思的是--我发现只要你能向别人证明你自己--也就能让他们相信你说的话、你卖的东西和你坚持信仰,nike sb high dunk。也就是说--只要你能推销你自己--你就能借此推销任何东西。 比如让别人接受你的理论。我还是小P孩的时候--试图这样尝试劝导我老爸--"爸--你不知道--变形金刚--是儿童智力发展阶段的重要启蒙道具"。但是这个效果显然没有另外一种说法更讨成熟老爸的喜欢--也就更能实现让他掏钱买变形金刚的目的--你可以说--"老爸--我是你的儿子--相信我的判断--你看我做的决定错过几次--买吧!" 老爸一定一把鼻涕一把眼泪--抹在你头上说--"我的儿子成熟了!"
相同的--比如APPLE推销它的IPod。比如当消费者都到Better Business Bearu 投诉IPOD nano背后的镜面金属很容易划伤的时候--Apple是这么回复的--" Ipod Nano的金属外壳很容易划伤--但这就是apple--也是你付钱获得的价值之一--也是你选择apple的原因之一。" 很多消费者立马把手里的专用保护皮套啊什么的扔掉--然后把NANO扔在地上猛踩。
比如某老师上课--"我是牛津毕业的--你们手里的字典就是我们那里产的,gucci shoes 4 men。当年我在牛津读书的时候打工是非常辛苦的--我还记得有次我真的很累了......(以下省略20分钟--300字/分钟)......所以大家出国后一定要加油--不要让洋人把我们中国人看贬了!所以相信我--副词可以用来修饰形容词和动词。" 下面的乡亲们听得泪流满面--赶紧掏出小本虔诚地记下副词的用法。
最近看了Guy Kawasaki的演说--导致昨天茗天直接转型成商业评论了。
哎--我不想从头到尾都让组织失望!
要说明的是:推销是门艺术--但是很难掌握--不同人的审美观点都不一样
一个单词--hard
两个单词--not easy
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